The new football season has kicked off with a bang. Both Serie A and the UEFA Champions League have returned, delighting fans and driving heavy online traffic.
On Wednesday night, Amazon Prime Video’s exclusive UEFA Champions League coverage got off to the best possible start. The match between Ajax and Inter marked the first major traffic peak of the new season at Namex, with live streaming pushing traffic close to 1.2 Tbps.
Just a few days later, the return of Serie A delivered another surge in demand. The highly anticipated match between Juventus and Milan, streamed on DAZN, generated significant traffic as fans tuned in to watch the top-flight Italian action.
These early-season matches highlight how live sports streaming continues to be a major driver of internet traffic, underlining the ongoing shift from traditional broadcasting to digital platforms.
See the two charts below for a closer look at the traffic spikes recorded during the UEFA Champions League and Serie A matches.
— By Flavio Luciani, Namex CTO
